3 Tips to Hire an SEO Agency After the Hummingbird Release

One of the biggest challenges that several online businesses face is the process of selecting among hundreds of search engine service providers. In most of the cases businessmen search for local internet marketing agencies, whereas big firms search and hire international agencies. Usually these internet marketing firms operate in the same way irrespective of the demographic location, on page or off page optimization, link building and content creation.

The basic difference lies in the approach and the tools used by the internet marketing firms. As new approaches and algorithm changes come and go, it becomes vital to hire an SEO firm. They know how to cope up with these changes by coming up with new strategies to meet with the recent Hummingbird update.

Nowadays, the aim of the firm is to create an SEO friendly website development strategy after the Hummingbird update. The website must be such that it can be shared among people. Thus the more your website becomes popular online, the more your ranking begins to go higher than ever before.

So, what are the things you need to keep in mind before hiring an SEO agency?

An Experienced SEO firm

A firm that has years of experience in the industry is a trusted place. The company that you choose must be well-established and their strategies and approaches must be adaptable so as to cater to the client’s requirements. Stay away from those agencies that conduct fly-by-night operations. They are those agencies who just read the latest Google statements and articles so as to impress you with their fake knowledge.

Tip- One way to gauge if do they deliver what they promise is- by probing them with questions related to the recent updates and formidable figures in the industry. Ask them about Rand Fishkin, Matt Cuts and Danny Sullivan. If they have heard about these personalities, then it means they are aware about the industry.

Lessons an SEO agency can offer

An experienced SEO company will provide you with a detailed competitor analysis report and market insights. Choose an agency that you think provided the most pertinent information about the present competition scenario in the industry. The agency may be adept enough to address the latest Sommerseo developments in the Google’s algorithm, so that you can discuss about the potential problems and its solutions. Ask such questions that can judge the company’s expertise in organic search optimization like- how did they cope up when Panda and Penguin were updated? And, now with the latest Hummingbird update you must ask how the company plans to make the necessary arrangements.

Business Objectives

You must be aware that SEO is not just about high rankings. Several websites try to rank by using different keywords, so that they are placed on top of the search results. However, just high rankings do not promise great traffic. Instead, you need to rely on web analytics and study the data carefully to see what went wrong. Internet marketers use keyword research to differentiate between those keywords that have the highest number of search queries by your target customers.

Summary

At last, before hiring an SEO agency, ensure that the company is well established and have a good reputation and are globally competitive. This will ensure that your website gets positive results and you have invested your time and money in a company that brings significant contributions to your businesses, rather than wasting your time and money with an incompetent company.